![]() Ted uses a bulldozer to knock down a section of the city wall, revealing the environmental desolation outside. O'Hare chases him and rallies the citizens against Ted, claiming that trees are dangerous and filthy. Enlisting the help of Audrey and his family, Ted flees to the center of town with the seed. Ted returns home to plant the seed, but is spotted by O'Hare's city-wide surveillance system. The Once-ler gives Ted the last Truffula seed and tells him to plant it and make others care about trees. With the region uninhabitable, the Lorax sent the native animals away and vanished into the sky, leaving behind a pile of rocks etched with the word "Unless". After the final Truffula tree fell, the Once-ler was ruined and abandoned by his family. He harvested the Truffula tufts in a sustainable manner until his unscrupulous relatives arrived and persuaded him to resume cutting down trees to speed up production, leading to large profits, but also deforestation and pollution. The Once-ler used the Truffula fibers to create the "Thneed", a knitted garment with numerous uses, which became a major success. Upon chopping down a tree, he was confronted by the Lorax, the self-proclaimed "guardian of the forest." After attempting to force the Once-ler out, the Lorax made him promise not to cut down any more trees. The Once-ler recounts how, as a young inventor, he arrived in a lush forest of Truffula Trees. Explaining that trees and the oxygen they produce pose a threat to his business, O'Hare intimidates Ted to stay in town, but Ted continues to visit the Once-ler. The next time he leaves town, Ted encounters Thneedville's greedy mayor, Aloysius O'Hare, whose company sells bottled oxygen. He finds the Once-ler, who agrees to tell Ted the story of the trees over multiple visits. Ted leaves Thneedville and discovers that the outside world is a barren, contaminated wasteland. His grandmother, Norma, tells him about the Once-ler, who knows what happened to the trees. Ted is infatuated with a teenage girl named Audrey and decides to impress her with a "real tree". Twelve-year-old Ted Wiggins lives in Thneedville, a walled city where all vegetation is artificial. The film grossed $349 million worldwide on a $70 million budget. ![]() ![]() It also received backlash for its marketing, noting its contradictions to the book's message. It received mixed reviews from critics who praised its animation, musical score, and voice acting but criticized its characters and story. The Lorax had its world premiere at Universal Studios in Hollywood on February 19, 2012, and was theatrically released in the United States by Universal Pictures on March 2. ![]() It builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler. The Lorax stars the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate, and Betty White. Seuss' 1971 children's book of the same name following the 1972 animated television special, it was produced by Illumination Entertainment and distributed by Universal Pictures. Paul and Dario also served as executive producers alongside Dr. Seuss' The Lorax) is a 2012 American 3D computer-animated musical comedy film directed by Chris Renaud, co-directed by Kyle Balda (in his feature directorial debut), and produced by Chris Meledandri and Janet Healy, from a screenplay written by Cinco Paul and Ken Daurio. ![]()
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